Brief
Modern creatives want a platform that stands out from the crowd - where their work will be showcased and where they can find inspiration from like-minded artists.
This Instagram campaign will bring creative Gen-Z back onto the app, with a focus on giving users opportunities to stop and #look at the art.
Gen Z Survey
Font experiments
Colour experiments
Proposal
In Action
#LOOK provides users with digital stickers to tag onto their artistic posts, connecting them with the creative community.
Influencer Merch Drop
#LOOK what I’m drawing!
#LOOK what I made!
#LOOK all around you!
