The ‘Chew Good’ branding from Wrigley’s Extra is built on encouraging their Gen-Z consumers to take time for themselves and find ways to relax and be mindful. The ‘Chew time’ campaign was built using stop motion animation as a vehicle to get this message across. We want to encourage teens to follow these ideals by the idea of having ‘you time’ being reflected in the physical medium and pace of the social media videos.

The language and suggested activities in the three videos will hopefully inspire teenagers to find some peace in easily-accessible ways such as gaming, spending time outdoors or even simple breathing exercises.